|
18 immutable laws of corporate reputation :
creating, protecting, and repairing your most
valuable asset / Ronald J. Alsop. |
HD59.2 .A47 2004 |
|
Advertising media planning : a brand management
approach / Larry D. Kelley and Donald W. Jugenheimer. |
HF5826.5 .K45 2004 |
|
Advertising to children in China / Kara Chan and
James U. McNeal. |
HF5822 .C45 2004 |
|
And now a few words from me : advertising leading
critic lays down the law, once and for all / Bob
Garfield. |
HF5823 .G27 2003 |
|
Applying qualitative methods to marketing management
research / edited by Renate Buber, Johannes Gadner
and Lyn Richards. |
HF5415.13 .A664 2004 |
|
Art & science of interpreting market research
evidence / D.V.L. Smith and J.H. Fletcher. |
HF5415.2 .S558 2004 |
|
Asking questions : the definitive guide to
questionnaire design : for market research,
political polls, and social and health
questionnaires / Norman M. Bradburn, Seymour Sudman,
Brian Wansink. |
H62 .B63 2004 |
|
Behind the scenes in advertising (mark III) :
brands, business and beyond / Jeremy Bullmore. |
HF5821 .B85 2003 |
|
Best face forward : why companies must improve their
service interfaces with customers / Jeffrey F.
Rayport, Bernard J. Jaworski. |
HF5415.5 .R393 2005 |
|
Big business marketing for small business budgets /
by Jeanette Maw McMurtry. |
HF5415.13 .M3694 2003 |
|
Blue ocean strategy : how to create uncontested
market space and make the competition irrelevant /
W. Chan Kim, ReneLe Mauborgne. |
HF5415.153 .K53 2005 |
|
Born to buy : the commercialized child and the new
consumer culture / Juliet B. Schor. |
HF5415.33.U6 S355 2004 |
|
Brand name bullies : the quest to own and control
culture / David Bollier. |
KF2979 .B64 2005 |
|
Brand portfolio strategy : creating relevance,
differentiation, energy, leverage, and clarity /
David A. Aaker. |
HD69.B7 A2154 2004 |
|
Brand royalty : how the world's top 100 brands
thrive and survive / Matt Haig. |
HD69.B7 H346 2004 |
|
Brand stretch : why 1 in 2 extensions fail and how
to beat the odds : a brandgym workout / by David
Taylor. |
HD69.B7 T393 2004 |
|
Branding and advertising / edited by Flemming Hansen
& Lars Bech Christensen. |
HF5821 .B73 2003 |
|
Brandscendence : three essential elements of
enduring brands / Kevin A. Clark. |
HD69.B7 C53 2004 |
|
Buzz : harness the power of influence and create
demand / Marian Salzman, Ira Matathia, Ann
O'Reilly. |
HF5823 .S19 2003 |
|
Call of the mall : a walking tour through the
crossroads of our shopping culture / Paco
Underhill. |
HF5430.3 .U53 2004 |
|
Category killers : the retail revolution and its
impact on consumer culture / Robert Spector. |
HF5430 .S67 2005 |
|
Celebrity sells / Hamish Pringle. |
HD69.B7 P75 2004 |
|
Collaborative customer relationship management :
taking CRM to the next level / Alexander H.
Kracklauer, D. Mill Quinn, Dirk Seifert, editors. |
HF5415.5 .C615 2004 |
|
Consuming behaviour / John Desmond. |
HF5415.32 .D47 2002 |
|
Consuming kids : the hostile takeover of childhood /
Susan Linn. |
HF5415.32 .L56 2004 |
|
Contemporary strategic marketing / Ross Brennan,
Paul Baines, Paul Garneau ; with foreword by Phil
Harris. |
HF5415.13 .B6783 2003 |
|
CRM unplugged : releasing CRM's strategic value /
Philip Bligh, Douglas Turk. |
HF5415.5 .B56 2004 |
|
Cult of the mouse : can we stop corporate greed from
killing innovation in America? / Henry M.
Caroselli. |
HF5415.153 .C364 2004 |
|
Culture and positioning as determinants strategy :
personality and the business organization / Tony
Ellson. |
HF5415.13 .E45 2004 |
|
Customer centric enterprise : advances in mass
customization and personalizaton / Mitchell M.
Tseng, Frank T. Piller, editors. |
TS155.65 .C87 2003 |
|
Customer management scorecard : managing CRM for
profit / Neil Woodcocks, Merlin Stone, Bryan Foss. |
HF5415.5 .W66 2003 |
|
Don't think pink : what really makes women buy--and
how to increase your share of this crucial market /
Lisa Johnson, Andrea Learned. |
HC79.C6 J64 2004 |
|
Early warning : using competitive intelligence to
anticipate market shifts, control risk, and create
powerful strategies / Ben Gilad. |
HD61 .G533 2004 |
|
EBay global the smart way : buying and selling
internationally on the world's #1 auction site /
Joseph T. Sinclair and Ron Ubels. |
HF5478 .S4737 2004 |
|
Effect of advertising and display : assessing the
evidence / Robert East. |
HF5823 .E224 2003 |
|
Effective advertising : understanding when, how, and
why advertising works / by Gerard J. Tellis. |
HF5823 .T273 2004 |
|
Effective newspaper advertising for shopping centers
/ Mort Goldstrom. |
OVERSIZE HF6161.S53 G65 2003 |
|
Emergence of modern marketing / editors, Roy Church,
Andrew Godley. |
HF5415 .E614 2003 |
|
Entrepreneur magazine's ultimate small business
marketing guide : 1500 great marketing tricks that
will drive your business through the roof. / James
Stephenson. |
HF5415 .S764 2003 |
|
Ethical marketing / Patrick E. Murphy ... [et al.]. |
HF5415 .E796 2005 |
|
Extending the supply chain : how cutting-edge
companies bridge the critical last mile into
customers' homes / Kenneth Karel Boyer, Markham T.
Frohlich, and G. Tomas M. Hult. |
HD38.5 .B698 2004 |
|
Fables, fashions, and facts about advertising : a
study of 28 enduring myths / John Philip Jones. |
HF5823 .J7172 2004 |
|
Global market : developing a strategy to manage
across borders / John Quelch, Rohit Deshpande,
editors. |
HF1416 .G554 2004 |
|
Handbook of international trade : a guide to the
principles and practice of export / consultant
editors, Jim Sherlock & Jonathan Reuvid. |
HF1416.6.G7 H36 2004 |
|
Handbook of market segmentation : strategic
targeting for business and technology firms / Art
Weinstein. |
HF5415.127 .W45 2004 |
|
How to measure and manage your corporate reputation
/ Terry Hannington. |
HD59.2 .H36 2004 |
|
In your face : how American marketing excess fuels
anti-Americanism / Johny K. Johansson. |
HF1416 .J634 2004 |
|
Inside the virtual product : how organizations
create knowledge through software / Luciana
D'Adderio. |
HF5415.153 .D333 2004 |
|
Irresistible empire : America's advance through
twentieth-century Europe / Victoria de Grazia. |
HF5415.33.E85 D4 2005 |
|
Just ask a woman : cracking the code of what women
want and how they buy / Mary Lou Quinlan. |
HF5415.33.U6 Q56 2003 |
|
Made possible by : succeeding with sponsorship /
Patricia Martin. |
HD59.35 .M37 2004 |
|
Madison & Vine : why the entertainment and
advertising industries must converge to survive /
Scott Donaton. |
HF5821 .D545 2004 |
|
Mall maker : Victor Gruen, architect of an American
dream / M. Jeffrey Hardwick. |
NA737.G78 H37 2004 |
|
Market discipline across countries and industries /
edited by Claudio Borio ... [et al.]. |
HG4523 .M267 2004 |
|
Market-driven thinking : achieving contextual
intelligence / Arch G. Woodside. |
HF5415.135 .W66 2005 |
|
Marketing as strategy : understanding the CEO's
agenda for driving growth and innovation / Nirmalya
Kumar ; [foreword by Philip Kotler] |
HF5415 .K83 2004 |
|
Marketing mind prints / edited by Philip J.
Kitchen. |
HF5415 .M3153 2004 |
|
Marketing on the Internet seven steps to building
the internet into your business / Jan Zimmerman. |
HF6146.I58 Z56 2003 |
|
Marketing to women : how to understand, reach, and
increase your share of the world's largest market
segment / Martha Barletta. |
HC79.C6 B337 2003 |
|
Marketplace masters : how professional service firms
compete to win / Suzanne C. Lowe. |
HD62.65 .L687 2004 |
|
Markets and diversity / Sherwin Rosen. |
HD5706 .R67 2004 |
|
Markets from culture : institutional logics and
organizational decisions in higher education
publishing / Patricia H. Thornton. |
Z286.E3 T47 2004 |
|
Markets in historical contexts : ideas and politics
in the modern world / edited by Mark Bevir and Frank
Trentmann. |
HF5471 .M38 2004 |
|
Mass affluence : seven new rules of marketing to
today's consumer / Paul Nunes, Brian Johnson. |
HF5415.1 .N86 2004 |
|
Media handbook : a complete guide to advertising
media selection, planning, research, and buying /
Helen Katz. |
HF5826.5 .K38 2003 |
|
Media training 101 : a guide to meeting the press /
Sally Stewart. |
HD59 .S755 2004 |
|
Mind your manners : managing business cultures in
the new global Europe / John Mole. |
HD70.E8 M653 2003 |
|
NAFTA's second decade : assessing opportunities in
the Mexican and Canadian markets / Louis E.V.
Nevaer. |
HF1746 .N48 2004 |
|
New perspectives on retailing and store patronage
behavior : a study of the interface between
retailers and consumers / by Torben Hansen and Hans
Stubbe Solgaard. |
HF5469.23.D4 H36 2004 |
|
New rules for global markets : public and private
governance in the world economy / edited by Stefan
A. Schirm. |
HF1359 .N483 2004 |
|
Opt-in marketing : increase sales exponentionally
with consenual marketing / Ernan Roman, Scott
Hornstein. |
HF5415.126 .R653 2004 |
|
Origin of brands : discover the natural laws of
product innovation and business survival / Al Ries
and Laura Ries. |
HD69.B7 R538 2004 |
|
Play zone : unlock your creative genius and connect
with consumers / Lewis Pinault. |
HD53 .P56 2004 |
|
Pocketbook power : how to reach the hearts and minds
of today's most coveted consumers--women / Bernice
Kanner. |
HF5415.32 .K36 2004 |
|
Powerhouse marketing plans : 14 outstanding
real-life plans and what you can learn from them to
supercharge your own campaigns / Winslow "Bud"
Johnson. |
HF5415.13 .J5878 2004 |
|
Price advantage / Michael V. Marn, Eric V. Roegner,
Craig C. Zawada. |
HF5416.5 .M365 2004 |
|
ProActive selling : control the process, win the
sale / William "Skip" Miller. |
HF5438.8.P75 M554 2003 |
|
Radio active : advertising and consumer activism,
1935-1947 / Kathy M. Newman. |
HF6146.R3 N48 2004 |
|
Relationship edge in business : connecting with
customers and colleagues when it counts / Jerry
Acuff with Wally Wood. |
HF5415.5 .A3 2004 |
|
Renovate before you innovate : why doing the new
thing might not be the right thing / Sergio Zyman
with Armin A. Brott. |
HF5415.127 .Z96 2004 |
|
Retail desire : design, display and visual
merchandising / Johnny Tucker. |
NK2195.S89 T85 2003 |
|
Retail strategy : the view from the bridge / edited
by Jonathan Reynolds and Christine Cuthbertson ;
with contributions from Richard Bell ... [et al.]. |
HF5429 .R4558 2004 |
|
Retailing in the European Union : structures,
competition, and performance / edited by Stewart
Howe. |
HF5429.6.E9 R483 2003 |
|
Rolling out new products across international
markets : causes of delays / George M.
Chryssochoidis. |
HF5415.153 .C47 2004 |
|
Second century : reconnecting customer and value
chain through build-to-order : moving beyond mass
and lean production in the auto industry / Matthias
Holweg, Frits K. Pil. |
HD9710.A2 H65 2004 |
|
Shop 'til you drop : consumer behavior and American
culture / Arthur Asa Berger ; illustrations by the
author. |
HF5415.33.U6 B47 2005 |
|
Signs in America's auto age : signatures of
landscape and place / by John A. Jakle and Keith A.
Sculle. |
HF5841 .J35 2004 |
|
Simply better : winning and keeping customers by
delivering what matters most / Patrick Barwise, Sean
Meehan. |
HF5415.335 .B37 2004 |
|
Smart alliance : how a global corporation and
environmental activists transformed a tarnished
brand / J. Gary Taylor and Patricia J. Scharlin. |
HD9259.B3 C578 2004 |
|
Sonic branding : an introduction / Daniel M. Jackson
; edited by Paul Fulberg. |
HF6161.B4 J33 2003 |
|
Strategic marketing : in the customer driven
organization / Frank Bradley. |
HF5415.15 .B66 2003 |
|
Supply chain excellence : a handbook for dramatic
improvement using the SCOR model / Peter Bolstorff,
Robert Rosenbaum. |
HD38.5 .B64 2003 |
|
Supply chain imperative / Dale Neef. |
HD39.5 .N445 2004 |
|
Supply chain management with APO : structures,
modelling approaches, and implementation
pecularities / JoLrg Thomas Dickersbach. |
HD38.5 .D53 2004 |
|
Ten deadly marketing sins : signs and solutions /
Philip Kotler. |
HF5415.13 .K654 2004 |
|
Theoretical perspectives on work and the employment
relationship / edited by Bruce E. Kaufman. |
HD6961 .T46 2004 |
|
Trade in services to the Asia-Pacific region /
edited by Takatoshi Ito and Anne O. Krueger. |
HD9987.E182 T7 2003 |
|
Why people buy things they don't need :
understanding and predicting consumer behavior /
Pamela N. Danziger. |
HF5415.32 .D36 2004 |
|
Winning at retail : developing a sustained model for
retail success / Willard N. Ander and Neil Z.
Stern. |
HF5429 .A655 2004 |
|
Winning the profit game : smarter pricing, smarter
branding / Robert G. Docters ... [et al.] |
HF5416.5 .W56 2004 |
